Blog

First Day of Fall  Fall is officially here! To celebrate the first day of the season, the JLash team welcomed autumn with a festive Pumpkin Spice Bar at our headquarters. We brought together s … read more

   Cosmoprof North America Las Vegas 2026 Every year, Cosmoprof North America brings together some of the biggest names in beauty, and this year, JLASH was proud to be part of the excitemen … read more

Behind the Scenes of Our First-Ever JLash Mascara Campaign ❤️ Launching our very first mascara collection was a huge milestone for JLash, and we knew this campaign had to be just as special as the p … read more

Meet the New JLash Mascara Collection: The Launch We've Been Dreaming Of ✨ The wait is finally over! We are beyond excited to introduce the very first JLash Mascara Collection! This launch represents … read more

Cosmoprof Bologna Italy 2026 Our First Time at Cosmoprof Worldwide Bologna This year marked a major milestone for us at New World Beauty. This was our very first time showcasing JLash and JBabe at Co … read more