Behind the Scenes of Our First-Ever JLash Mascara Campaign ❤️

Launching our very first mascara collection was a huge milestone for JLash, and we knew this campaign had to be just as special as the product itself.

Since our mascaras are proudly made in Mexico, it only made sense to bring our campaign to life in Guadalajara.  

Behind every photo and video was an amazing team working together to make the vision come to life. From early morning glam sessions and wardrobe styling to perfecting every mascara application, every detail mattered. Between takes, the team was constantly adjusting lighting, fixing hair, reviewing footage, and making sure every shot captured the beauty and performance of our mascaras.

One of the most exciting parts was watching our vision unfold in real time. Seeing the dramatic red sets, stunning gowns, cinematic lighting, and beautiful architecture come together made every moment feel unforgettable. There was so much laughter, collaboration, and creativity on set, and you could truly feel everyone's passion for creating something special.

This campaign wasn't just about launching a mascara, it was about celebrating the incredible people behind it. Every artist, stylist, photographer, videographer, and model played an important role in making this launch one we'll never forget.

❤️ Campaign Dream Team

Creative Director & Head MUA: @ltorresbeauty
MUAs: @luistorressalon, @camilaamezcuabeauty, @yessicam1016, @paulinaa_medel, @aicha_torress
Hair Stylist: @ceezaree
Models: @taniaa.web, @marianagarciamx, @carolina.reyes0
Video Team: @vixelo, @videastas, @tommorlett, @bersagio
Styling: @monizencreaciones, @moninogueiramakeup
Photographer: @diegogomezph

Fashion Designer: @benitosantosoficial

To our incredible dream team: thank you for helping us bring this vision to life. This campaign marks the beginning of an exciting new chapter for JLash, and we couldn't have done it without you.

Here's to beautiful lashes, unforgettable memories, and the amazing journey ahead. ❤️