At the heart of JLASH is Julie, the founder who built the brand from the ground up with passion, love and vision. Her mission was clear from the very beginning - to design lashes that deliver premium-level quality without the luxury price tag. Because beauty should never feel out of reach.

In 2012, that drive was what turned JLASH into the brand it is today - playful, innovative, and adored by lash lovers everywhere.

Meeting Julie, you instantly understand the soul of JLASH. Her eye for detail, relentless creativity, and genuine love for the beauty community are woven into every decision, every product, and every launch. JLASH isn't just about lashes - it's about empowerment, self-expression, and creating beauty moments that make you feel unstoppable.