This year at Expo EBS 2025, JLash and JBabe brought beauty, creativity, and unforgettable experiences to Mexico. All thanks to our amazing partners, Cosméticos a la Moda. Together, we introduced a show-stopping concept that quickly became one of the most visited attractions of the entire event: the Calmart.

Inspired by a playful, colorful “supermarket” theme, the Calmart was designed to immerse visitors in the world of JLash and JBabe in the most fun and interactive way possible. From bold displays to hands-on activations, every corner celebrated beauty, self-expression, and community.

A Pop-Up Market of All Things Beauty

The moment visitors stepped into the Calmart, they were greeted with vibrant aisles filled with JLash & JBabe favorites. It wasn’t just a booth, it was a curated shopping fantasy where guests could browse, play, take photos, and discover our product lineup in a whole new way.

• JLash staples like our iconic lash collections, brow must-haves, and best-selling tools

• JBabe essentials including trendy hair clips, accessories, and everyday styles

• Interactive displays that let guests test and explore products in real time

The Calmart quickly became a place where beauty lovers could shop, laugh, take pictures, and connect.

Immersive Brand Activations

To bring the JLash & JBabe universe to life, Cosméticos a la Moda helped create one-of-a-kind activations that kept the energy high all weekend long:

✨ Photo ops everywhere from branded carts and pastel displays to fun lifestyle stations perfect for IG stories.
✨ Live demos showcasing how to use our newest launches, trending lashes, and JBabe accessories.
✨ Exclusive in-person experiences where guests could try products firsthand and take home their favorites.

Every activation focused on what makes JLash and JBabe special: fun, affordability, and beauty that feels personal.

A Special Thank You to Our Partners

This unforgettable experience wouldn’t have been possible without our partners, Cosméticos a la Moda. Their creativity brought the entire Calmart concept to life, transforming it into one of the most engaging booths of the show. We’re incredibly grateful for their passion, teamwork, and continued support in bringing JLash & JBabe to beauty lovers across Mexico.

Looking Ahead

Expo EBS 2025 set the tone for an exciting year ahead. With more launches, more innovation, and more ways to connect with our community, JLash and JBabe are ready to continue growing throughout Mexico and beyond.

Thank you to everyone who visited the Calmart and celebrated beauty with us! We can’t wait for what’s next!✨